Somewhere in your business, a process runs on people remembering to do it.
Most operational cost is not in the software you bought. It is in the spreadsheet beside it, the message chasing an approval, and the monthly reconciliation somebody senior loses two days to.
What it is
The pattern is always the same. A process was designed for the volume the business had five years ago, and it has been kept alive since by people being careful. Nobody decided to do it that way — it accumulated. And because it works, just expensively, it never becomes anybody's project.
We start from the process rather than the software: what actually happens, who touches it, where it stalls, and what it costs when it goes wrong. Often the fix is a system. Sometimes it is a rule nobody had written down, and occasionally it is deleting a step. We would rather tell you that than sell you the larger build.
What we do
- Map the process as it really runs
- Not the documented version — the one with the workaround in it. Where the manual steps are, which ones are load-bearing, and which exist because a system could not do them in 2019.
- Automate the rules, not just the clicks
- Encoding the policy the business already follows — approvals, pricing, eligibility, escalation — so it runs the same way every time instead of the way whoever is on shift remembers it.
- Make the numbers trustworthy
- Commissions, stock positions and reports that are derived from what happened rather than reassembled by hand each month — so nobody re-checks them, which is where the real time goes.
- Remove the reconciliation between systems
- Where two tools hold the same fact and a person keeps them in agreement, that person is the integration. We replace them with one.
How we work
- We start with what your team actually does, not with what the software can do
- The cheapest answer is often fewer steps, and we will say so
- Automation that encodes your policy, so the exception is visible rather than silent
- Measured in hours nobody has to spend, not in features shipped
Built with
- Make
- Zapier
- n8n
- OpenAI API
- Airtable
- Next.js
- TypeScript
- Node.js & Express
- PostgreSQL
- Supabase
- MongoDB
- Firebase
- Row-level security
- Scheduled jobs & webhooks
- Derived reporting
Work delivered under this
Nida
Day-to-day operations moved onto automated flows across Make and Zapier, with an AI step for the judgment calls a fixed script can't make.
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Security App
A shift system for a security company with a payroll fraud problem. Managers assign shifts remotely and guards check in with a timestamped photo, so a claimed shift and a worked shift are the same thing.
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Cafe Order
A cafeteria ordering app for an international university (name not disclosed). Students order ahead and collect, instead of spending the break in a queue.
Read the story
Roofing Calculator
Inventory and service tracking for an e-commerce company, with sales and closer commissions calculated automatically instead of by hand each month.
Read the story
Ultramatic Reports
An inventory management system for a company.
Read the story
Tell us what you need business process optimization for.
Describe what’s slow, stuck or missing. You’ll leave the first conversation with a scope, a budget and a ship date — and if this is the wrong service for your problem, we’ll say so.